Images have gained enormous importance in design, offline or online, with the need for images there came different types of images with quality, color and overall refinement. But richness of the image does not guarantee its scalability. Since most marketing is displayed in several different sizes, icons and thumbnails for mobile gadgets, giant billboards for general marketing, the need for scalable images rose drastically. This is where vector images take the cake. Vector images are mathematical images which are calculated in the form of line, curve, circle, etc. Therefore, contracting or enlarging them in size is easier for computer.

Where a normal image will look distorted with reduced in size or look highly pixelated and blurry when increased in size, the vector image does not do so. It keeps its colors, contours and looks intact since the entire image is a mathematical combination. It also does not loose genuine colors and richness. Hence, many businesses use vector images. Template designers, web designers and marketing experts have started relying on vector images heavily.

Are there any limitations to expression and conveying of information or message through the vector images? Incidently, vector images are cleaner, easier, colorful and way more easier to process than the crowded real time images. Moreover, designers and creators of vectors can imbibe both the message and emotional expressions that vibe with the audience very well.

Where to find these? Artists who have gained an expertise in creating vector images can help you. Create vector images with use of software like the Corel Digital Painter. Simply try out several different image libraries like the one at Movavi. They have a wonderful collection of several different genres of vector images. Each of these are royalty free, licenced images which can be downloaded by members.