Gone are the days when a particular brand set the standard for skin care, with customer more earth-conscious, product conscious and animal friendly, the skin care has changed too. It has gone from high end absolutely complicated chemical formulae to the genteel and personalized skin care. Skin care stopped from being at the mercy of the few and the customer finds something that suits needs perfectly.

Skin and cosmetics companies are facing competition not from other conglomerates but from people who started small, like Burt’s Bees which started using beeswax and honey into each of its organic skin care products. Castle Baths is another such company which makes it amply clear that the products are gluten free, organic and kosher. Everyone from soaps, bath salts to lotions and creams. There are many such products that have been created by creative minded, highly educated and motivated individuals who have vouched to provide products that have herbal, ancient and supreme Ayurveda and natural elements as the main ingredients like the Kama Ayurveda and the list is endless.

Are these products benefitting customers? If you go through the reviews on some of the most prominent ones are where people are using some of these home made brews and are extremely happy and satisfied with these. Moreover, with chemical skin care there was always a possibility of rashes, skin irritation and allergies. With natural herbs, flowers and extracts being used, these occurrences have been reduced to a minimum with the loyal customers. Cosmetics however, do not seem as bright or as long lasting as the very well known ones. However, you can see the companies which used lead as the main ingredient in lipsticks moving away, since the customer became aware of this danger to health. Men and women are willing to wait for desired results for their skin safely rather than compromise with highly damaging chemicals which could in long run make their skin suffer.

Hair care has become careful too. Those suffering from baldness, frizzy hair, brittle hair and other hair as well as scalp problems have been benefitted too. Getting a hair care product to repair and restore damage was difficult, there were generally some side effects. Shampoos could have normal detergents or soaps that were too harsh and caused hair fall. However, if you are in age of reversal, herbal and personalized hair care from several of these small yet innovative herbal and natural skin care companies have been a boon.

When it comes to individuals creating hair, body and skin care products, their beliefs are the rules. So most avoid cruelty, they are kinder in care, instead of bombarding their customer with instant solutions, they suggest taking time for results. Each of the product becomes an extension of their ideals, knowing their customer closely. Therefore, such small time entrepreneurs have become a competition to the cosmetics and skin care giants who seem to be heavily into following current consumer mood and advertising inclusion of herbal and natural ingredients into their products.