‘Become a memory not just a message’, says Uj. Postcards have been around since postal system started, these were an easy, short and interesting way to send a quaint ‘hello’ to people you loved and would want to share any news with. That was the era when postcards were common, with electronics age, business started thinking of doing everything online, however, the problem with online tasks is, people tend to forget or sideline these because there are so many of them to complete. This is where postcards still become relevant for businesses. Here are 5 reasons why:

1. New and old customers alike like to share whether or not they liked the product. Expressing their ideas about the item is what you could use to get productive feedback. Feedbacks become necessary before launching of new products or changing old ones according to popular consensus. You could include this feedback postcard with the product and for best customer service personalize it with pre-printed address of your business.
2. Postcards are a beautiful way of sending a ‘remember me’ message or a ‘thinking of you’ message which like electronic messages will not get buried in an onslaught of newer messages. Postcards are here to stay and often become wonderful memories from people you love. You could also end up sending your news, new things or new destinations about yourself in the postcard.
3. Ring in people with new products or designs or introduce new ventures of your business. Those who had long term relations with your business will show immediate interest. You could also send them information about a launch date or introductory seminar/party, etc., through this postcard. Send photos of the teaser of new products or process whereby interest in your product line is piqued.
4. Send warm invitations, seasons greetings, respect messages to all those you love and value and have had a share in making you who you are. You can always personalize these greeting by including photos of you and her or simply print your own. You can also introduce, invite or notify your loved ones about addition to the family or any such news.
5. Do you want to show your select, regular or premium customers you value them? Send offers they can enjoy personally. Create gift code that can be scanned on their mobile and offer availed. Create QR code of the offer and ensure the discount is valid to that customer whenever he scans it through your app.

There are numerous more creative ways to put postcards to use. With each person blessed with their own ideas, you can always get better response through postcards.